This Girl Matched On Tinder With An Olympic Athlete And Here’s What Happened Next Tip: Use emotional phrases to connect with your audience. According to Buzzsumo’s study, emotional phrases like tears of joy, make you cry, give you goosebumps, is too cute, shocked to see, and melt your heart consistently received a high number of interactions on Facebook.īe careful not to go overboard when using these types of phrases, however, as Facebook has announced that it will be penalizing articles that “exaggerate the details of a story with sensational language”. It may seem obvious, but as humans we are more likely to share content that we connect with emotionally. 24 Things That’ll Make Any Food Lover Shed Tears Of Joy Tip: Explicitly communicate what the reader will get from your article in the headline. Why? While pictures of nostalgic items from your youth are interesting, the writer is specifically telling you that these images will make you feel something powerful. The premise of headline is similar to “feel old yet?” memes that circulate with pictures of child stars as adults-a perennially click-worthy topic! The most important element here, however, is the linkage phrase “will make you”.Īccording to Buzzsumo, these three words were the single most powerful phrase in their study, generating more than double the shares than the second-most popular term. So, without further ado, here are seven Buzzfeed headlines and the lessons you can learn from them…Ģ1 Pictures That Will Make You Feel Like You’re 99 Years Old While this data doesn’t exactly give you a foolproof formula for going viral, it does give you some tools to increase your chances of getting people’s attention. Using data from Facebook and Twitter, they analyzed the most-shared words and phrases in these headlines. Last year, Buzzsumo released a study where they crunched the numbers on 100 million headlines. Still, with all the data and tools available to us today, we can at least uncover some of their tricks. Of course, they aren’t going to turn around and reveal all their secrets to the public! However, Buzzfeed’s ongoing success points to the fact that they know what works. Viral content is a hard thing to predict.
They are masters of the irresistible headline: that link that you just have to click. No matter what you think of Buzzfeed, you have to admit that they know viral content.
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